Media Consumption Of Non Western Countries - 1414 Words

Media Consumption in Non-Western Countries The usage of media in Non-Western countries has been spreading as technology and social media have become the focus for most teenagers and young adults. Contrary to the assumption that Western countries are the only nations that have a population obsessed with media, statistics have shown that other developing countries are experiencing a significant increase in advanced technology usage such as using smartphones more frequently along with internet usage. For example, Non-Western countries dominate the list of the top five countries with the most internet users. â€Å"Social Media Marketing in Foreign Countries and Languages† states that â€Å"the top five countries with the highest proportion of†¦show more content†¦Table 1a. Percentage of Internet and Social Media usage by age group in Non-Western countries From Table 1a, we can see that for internet access by age, the 18-29 age group dominates with the highest percentage for all the foreign countries. The highest percentage of internet access for the age group 18-29 is found in China, Argentina, and Russia with 92% of the survey participants in that age group being internet users. The lowest percentage of internet access for the age group 18-29 is found in the countries Uganda with 18% and Pakistan with 14%. For the second part of Table 1a, it is evident that the age group 18-29 also has the greatest percentage of people that use social networking sites. The highest percentage of social media usage for age group 18-29 is found in Russia with 89% and Argentina with 80%. The lowest percentage is found in, once again, Uganda with 12% and Pakistan with 6%. Table 1b. Percentage of Smartphone Ownership by age group in Non-Western Countries From Table 1b, the age group 18-29, once again, has the greatest percentage for people who possess a smartphone. China and Lebanon has largest percentage for the age group 18-29 with 69% and 62% respectively. Again, Uganda and Pakistan have the lowest percentage for the people in age group 18-29 that own smartphones with 7% and 5%